The articles argue. The apps calculate.
Use one when you are past the interesting-reading stage and have an actual decision in front of you: makeup that will not behave, a skincare routine that has become a small administrative state, or a treatment menu that says everything except the thing you need to know before paying the deposit.
They are free and they need no account. The Decision Record that moves between them is a file in your own browser. Each app sits at its own address and keeps its own copy, so when you cross from one to the next the record travels inside the link rather than through a server. That is the honest version of “shared”. Nothing is kept at this end, which also means nothing can be handed back to you if you clear your browsing data. What it holds, and what erases it, is set out at the bottom of this page, next to your own record.
Makeup Intelligence
For the moment your makeup looks like makeup in exactly the way you did not mean.
Makeup Intelligence works with formula type, finish, layering, colour, climate, time, technique and wear. It is deliberately more interested in what is happening on your face than in which brand has the prettiest launch campaign.
It separates a product problem from an order problem, a skin-prep problem, a coverage problem, or the very common problem of asking one formula to do six incompatible jobs before 8 a.m. Wear results go back into the same Decision Record, because the mirror at hour six gets a vote too.
Skincare Intelligence
The shelf has become a committee, and it still has no job description.
Skincare Intelligence starts with what the routine is supposed to accomplish, what your skin is tolerating, what is redundant, what the budget can actually support, and what deserves enough time to be judged fairly.
It is useful when a routine needs simplifying, when an expensive active is auditioning for a job another bottle already does, or when you need a reassessment date instead of the internet’s favourite instruction to keep going forever. Reassessments go back into the Decision Record, so a product is not graded only on the day you bought it.
Spa Intelligence
Read the menu before the room gets expensive.
Spa Intelligence does not rank providers and it does not decide whether a treatment is right for you. It reads disclosure: what service is actually named, what product or device is identified, who performs it, what the marketing sentence claims, what is still unknown, and which questions are worth saying out loud in the consultation. It also prices the whole year, not the first appointment.
That distinction matters. A gorgeous lobby can be gorgeous. It cannot answer who owns an after-hours complication. A famous machine can be impressive hardware. It is still not a treatment plan until the settings, indication, operator and real recovery are attached.
When the problem changes departments
Sometimes foundation trouble turns out to be a barrier problem. Sometimes the skincare goal has become a procedure question. Sometimes a treatment claim needs a better evidence file before anything else happens.
The Decision Record is there for that handoff. It carries the concern, constraints, evidence and earlier decisions into the next app without pretending the next app has already reached a conclusion. Nothing moves unless you choose to move it.
Come back once there is something new to look at
A first answer is cheap. The expensive question is whether it survived the wear test, the routine interval, the consultation or the treatment checkpoint — and most beauty decisions are never asked that question again, which is precisely how one mediocre purchase hardens into a permanent habit.
So the apps are built to be reopened. Name the problem, the constraints and the trade you are accepting. Keep the brief, so memory cannot quietly rewrite your reasoning after the money is gone. Come back when there is new evidence rather than a new mood, and compare the current state against the original decision instead of against how you feel about it today.
In practice that is a wear log in Makeup Intelligence; a return to your skincare progress once enough time has passed to judge a routine rather than grade it on purchase day; and in Spa Intelligence, your booking file — what the venue disclosed — reopened when the consult, the price or the plan changes.
You do not need to use all three. Use the one that owns the problem you actually have. Beauty already has enough routines trying to turn themselves into full-time jobs.
Definition
What the Decision Record actually is
Your record lives only in this browser, so it appears here once the page has loaded.
A single JSON object held in your own browser. It is the thing that lets a question survive moving between Makeup, Skincare and Spa Intelligence without you retyping it, and without the next app guessing at what the last one concluded.
What it stores
- Concern
- The question in your words, seeded from the first Evidence Receipt you save.
- Goals
- What you are actually trying to change. Added in the apps, never inferred here.
- Constraints
- Budget, downtime, skin reactivity, timeline — whatever narrows the options.
- Evidence
- Evidence Receipts. Each carries its claim, source, source URL, publication date, exact-object match, confidence, commercial context, correction state and stated uncertainty.
- Decisions
- What you chose, and in which app.
- History
- A timestamped log of every addition, so you can see how the decision moved.
- App state
- Where you last were, so an app can resume rather than restart.
Where it lives, and what deletes it
- It is stored only in this browser, under
localStorage, keyvv-decision-record-v1. There is no account and no copy on our servers. We cannot read it, restore it, or tell you what was in it. - Clearing your browsing data deletes it permanently. So does "clear cookies and site data", most privacy-cleaning extensions, and closing a private or incognito window. There is no warning and no undo. If a record matters to you, export it.
- It does not follow you between devices or browsers. A record built on your laptop is not on your phone.
- It has no expiry date. It persists until something on the list above removes it. It is not cleared on a schedule and it does not lapse.
- It is capped. The most recent 120 Evidence Receipts and 240 history entries are kept; older entries fall off the front rather than growing without limit.
- Nothing is added without you clicking. Reading an article does not write to the record.
- Moving between apps carries it inside the link, in the part after
#vvdr=. Browsers never send that part of an address to a server, so no server sees it. The receiving app merges it into its own copy and immediately removes it from the address bar, so it does not linger in the URL you share or bookmark.
What it deliberately does not do
It does not turn evidence about one object into evidence about another. An ingredient receipt does not become proof about a finished product; a device-category receipt does not become proof about one clinic's machine; a treatment receipt does not become a safety clearance for you specifically. Each receipt keeps its own exact-object match and confidence so the next app can see the gap rather than inherit a conclusion.